Getting the Right Team
When it came to getting my business off the ground, a lot of people had their own ideas for generating new contacts. Some were okay but after turning down a partnership with a weight loss company, I tried an Advertising Agency.
Yeah, sometimes upfront money looks good and can be enticing but nothing gives a better feeling than knowing that you have connected to real audience that can appreciate your brand instead of some magical words or silly stunts.
You know exactly what I mean. Some of these celebrities that set out to appeal to the everyday wo(man), they build a following and then, BOOM, they're telling us that we should lose weight or chop off our ugly faces because it "worked" for them.
Like the tortoise and hare, I chose the slow way without relying on gimmicks or cheap stunts. Though I understand that some brands have great overhead and need to pay everyone quick,quick,quick. Believe me, I'm not mad at you.
Yeah, sometimes upfront money looks good and can be enticing but nothing gives a better feeling than knowing that you have connected to real audience that can appreciate your brand instead of some magical words or silly stunts.
You know exactly what I mean. Some of these celebrities that set out to appeal to the everyday wo(man), they build a following and then, BOOM, they're telling us that we should lose weight or chop off our ugly faces because it "worked" for them.
Like the tortoise and hare, I chose the slow way without relying on gimmicks or cheap stunts. Though I understand that some brands have great overhead and need to pay everyone quick,quick,quick. Believe me, I'm not mad at you.
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